We Make Marketing More Effective by Connecting Advertisers & Media Through 1st Party Data
This means better results from marketing for advertisers and higher revenues for publishers. And a more secure Internet for everyone!
BRAIN DEP: THE WORLDS FIRST PROGRAMMATIC 1ST PARTY DATA ENRICHMENT PLATFORM
FOR MEDIA BUYERS AND MEDIA SELLERS
BRAIN DEP is a pioneer in Programmatic 1st Party Data Enrichment, uniquely positioned to fill the market void in missing marketing data. Unlike competitors, our dual-sided solution caters comprehensively to advertisers and publishers, creating a self-sustaining ecosystem for simultaneous revenue generation. With a strategic focus on 1st party data amid privacy concerns, BRAIN DEP ensures a secure and reliable data source. Our global scalability aligns with programmatic standards, offering a versatile solution on a worldwide scale. Backed by 15 years of industry expertise, technological innovation is at our core and with a commitment to both integrity online and more transparent marketing we stand to make a huge impact.
BRAIN DEP's prowess is evident in remarkable year-over-year revenue growth per customer and incredible customer retention. This stability, coupled with GDPR compliance and transparency, positions us as a trustworthy partner in an industry grappling with regulatory challenges. Our holistic approach to programmatic marketing ensures a secure, transparent, and globally scalable solution. BRAIN DEP is not just a new type of programmatic platform; it's a pioneering force shaping the future of data-driven marketing.
Join us as we redefine industry standards and capitalize on the evolving landscape of programmatic advertising.
STRONG TRUST.
Stemming from the publishing industry our focus has always been on providing our services in a transparent and privacy mindful way. Connecting advertisers and publishers through data they both know and understand. Trust is based on openness and transparency and at the core of what we do and how we do it.
HIGH INTEGRITY.
The foundation of our platform is integrity and privacy. Our platform does not hold any personally identifiable information in a readable way. This ensures that the only one that can use the information is the legal entity that the registered opted in to. By not using 3rd party cookies we make sure the data stays on our customers domains.
OPEN DATA.
Our foundation is data, data that is accessible, open and useful. By enriching our customers dat with a standardized dataset that is available in all channels, both online and offline, we can create more use out of 1st party data than ever before. We plug it into the most used marketing channel in the world: the programmatic one.
Market Landscape and Challenges: Seizing Opportunities
In the dynamic marketing landscape, the surge in privacy concerns, the decline of 3rd party cookies, and evolving data protection regulations, like GDPR, emphasize the pivotal role of 1st party data. Businesses increasingly rely on their own data due to its ethical and compliant nature. The demise of 3rd party cookies necessitates a shift to 1st party data for personalized advertising while respecting privacy. Ownership and control over datasets, coupled with enhanced customer understanding, make 1st party data a cornerstone for effective and personalized marketing. As the industry reduces dependence on external sources, 1st party data emerges as a stable and sustainable strategy, fostering customer loyalty and retention. BRAIN DEP, a neutral platform, aligns with this shift, aiming to unify the programmatic market by connecting buyers and sellers.
Our services
For Publishers
Audience Alliance is the 1st Party Data Enrichment Platform that will support publishers worldwide in the transition from 3rd Party Cookies and into a more integrity mindful and transparent future for businesses and Internet users everywhere. At the center of the Audience Alliance is the Brain Data Enrichment Platform that connects publishers to trusted data sources.
For Advertisers
SAMHUB is based on the Brain DEP and is an analytical marketing platform for advertisers. SAMHUB gives advertisers access to premium data enrichment that delivers analytics and insights that they can leverage into their marketing instantly. With SAMHUB advertisers get access to the new data standard that will dominate the future of digital marketing.
WHAT IS BRAIN DEP?
First, what is data enrichment?
Data enrichment is the act of adding more data to existing data. This is most commonly done in CRM systems, working with customer data. The Brain DEP is a platform that connects a multitude of data sources to the programmatic eco system in an automated way.
Secondly, why is programmatic data enrichment relevant?
Because as 3rd party cookies disappear the possibilities to transfer data between systems in the programmatic eco system becomes significantly reduced. With the Brain DEP we make it possible to enrich 1st party data, data owned and controlled by our customers, in a standardized way.
Thirdly, why is a programmatic data standard necessary?
When 3rd party cookies are gone the marketing data becomes separated and ends up in silos. This makes it extremely difficult for advertisers to buy and target their marketing in a unified way, driving advertisers to the closed eco systems of the global ad giants. If local, national and international publishers are to survive they need data that is relevant to marketers, easy to use and trusted by advertisers.
So what is it that the Brain DEP does?
The Brain DEP is an open platform available to anyone and everyone that want access to our global data standard. It connects advertisers, agencies and publishers to our programmatic data standard through the Brain Data Enrichment Platform. Making it possible to use the same dataset from customer, to visitor, to ad targeting, to ad impression and analysis.
Our History
The Start: Publishing business development company
2008 - We launched one of Swedens largest IT-projects that launched over 120 news websites in the same CMS platform, Polpoly.
2009 - We launched Swedens first programmatic ad network called “Adbid” which today is the digital ad network of Mediekompaniet.
2009-2012 - We implemented digital- and mobile projects and services for the majority of the Swedish morning press.
2012 - We created the 360 digital agency platform for Swedish publishers which combined Google Ads with Facebook and Display marketing into monthly marketing subscriptions.
2012-2014 - We scaled the ad network and digital agency project to grossing over 50 million SEK.
2014 - We initiated the Brain Project that combined publisher data with enrichment data and created a unified of audiences on more than 100 news websites.
2015 - We exited and sold the ad network and digital agency projects to the publisher owners.
2016 - We built a Consumer Data Platform (CDP) and Data Management Platform (DMP) and combined it with our own Tag Manager for easy integration.
The Startup Phase: Management Buyout
2017 - We did a Management Buyout from the previous owners Stampen Media, Mittmedia, VK Media, Sörmlands Nyheter, Norran and NLT.
2019 - The Pivot: We launched a new marketing service called SAMHUB, a data enrichment and analysis platform for advertisers.
2021 - The Repackaging: We created the publisher product suite that today is the BRAIN.MEDIA, the integration layer for the Audience Alliance.
The Scaleup Phase
2022 - We hired a sales team to grow the SAMHUB-service, to establis us on the Nordic market as the only online analytical marketing service with data enrichment.
2023 - We created the Audience Alliance and brought innovative tech and data companies together in a unified offer for publishers worldwide.
2024 - Rolling out our services in the Nordics, then a global expansion.